Tuesday, January 31, 2012

Naturalizer® Invites Consumers to Shop for a Good Cause During Friends of Naturalizer Campaign

Naturalizer®, a division of Brown Shoe Company, Inc., (NYSE: BWS, www.brownshoe.com) kicks off its semi-annual Friends of Naturalizer campaign today to benefit Dress for Success Worldwide, an international not-for-profit organization offering services designed to promote the economic independence of disadvantaged women.

From September 29 to October 2, 2011, Naturalizer will donate $1 U.S. to Dress for Success Worldwide for every shoe or handbag purchase made in a Naturalizer store, on naturalizer.com or naturalizer.ca – up to $20,000 U.S.

Launched in 2009, the Friends of Naturalizer program takes place each spring and fall as part of the brand's mission to help women feel good by providing them with an opportunity to give back by shopping. Consumers will vote to determine which one of three Dress for Success Worldwide programs will be the recipient of Naturalizer's donation. There is no purchase necessary to vote.

"We are pleased to support the efforts of Dress for Success Worldwide through our Friends of Naturalizer campaign. We have watched our customers support many wonderful organizations over the past four Friends of Naturalizer campaigns. We are touched by their generosity," said Naturalizer Marketing Director Yolonda Curtin.

Since the organization was founded in 1997, Dress for Success Worldwide has helped more than 600,000 disadvantaged women across the world break down barriers so they can succeed by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

With affiliates in more than 110 cities across 12 countries, Dress for Success Worldwide reaches more than 50,000 women each year. This is done not only through its well-known suiting program, which provides clients with professional clothing, but also through employment retention programs and ongoing support.

"Dress for Success Worldwide believes that every woman has the ability to be self-sufficient and successful in her career," said Joi Gordon, Dress for Success Worldwide CEO. "We are pleased to work with a brand like Naturalizer that supports these same values. The funds raised through Friends of Naturalizer will work to help women across the world reach their full potential."

Over the past two years, Naturalizer has donated more than $80,000 U.S. to deserving charitable organizations.

Naturalizer Recalls Women’s Dress Shoes Due to Fall Hazard

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: Naturalizer “Dare” Women’s Dress Shoes

Units: About 6,100 pairs in the United States and 700 pairs in Canada

Distributor: Brown Shoe Company, Inc., of St. Louis, Mo.

Retailer: Naturalizer, of St. Louis, Mo.

Hazard: The heels of the shoes can lean to either side, posing a fall hazard when worn by consumers.

Incidents/Injuries: The firm has received one report of a consumer in Canada who received a minor leg injury when she fell while wearing the shoes.

Description: This recall involves women’s faux patent leather dress shoes with the style name “Dare.” They have a three-inch heel, open toes and a decorative faux patent leather bow across the front. The shoes were sold in sizes 5M to 10M, 11M, 7W to 9W and in gray, nude, scarlet and black colors. “Naturalizer” is printed inside and on the bottom of the shoe. The following stock numbers are printed inside the shoes below the size number: A3279S1020 Dare (gray), A3279S1250 Dare (nude), A3279S1600 Dare (scarlet) and A3279S2001 Dare (black).

Sold exclusively by: Naturalizer stores nationwide from July 2011 through November 2011 for between $25 and $50.

Manufactured in: China

Remedy: Consumers should immediately stop wearing the shoes and return them to any Naturalizer store for a full refund.

Naturalizer women's dress shoes recalled for faulty heels

The U.S. Consumer Products Safety Commission and Health Canada have announced a recall of 6,800 pairs of Naturalizer women's dress shoes. The shoes, made by the Brown Shoe Company in St. Louis, Mo., have three-inch heels that can lean to either side of the shoe and pose a fall hazard to the wearer.

According to the CPSC, the company has received one report of a Canadian who fell and received a minor leg injury from wearing the dress shoes with the faulty three-inch heels.

The recall involves Naturalizer Dare women's dress shoes sold nationwide at Naturalizer shoe stores from July to November 2011 for $25 to $50. About 6,100 pairs of the faulty women's shoe where sold in the U.S. with the remaining 700 in Canada, say the regulatory agencies.

The shoes have three-inch heels, open toes and a decorative faux patent leather bow across the front. They were sold in sizes 5M to 10M, 11M, 7W to 9W and in colors gray, nude, scarlet and black.

"Naturalizer" is printed on the bottom and inside the shoe. Also printed inside the shoe is the sizing information and one of the following: A3279S1020 Dare (for gray shoes), A3279S1250 Dare (nude), A3279S1600 Dare (scarlet) or A3279S2001 Dare (black).

Naturalizer Unveils New Creative for Spring Campaign Shahid and Weber Make Shoes Romantic, Sexy and Bold

The Naturalizer division of Brown Shoe Company, Inc. (NYSE: BWS) today unveiled its Spring ad campaign, "Grab Life By The Straps," with its bold, sexy, black-and-white images of models playing with shoes. The campaign is the genius of "re-imaging guru" Sam Shahid and fashion photographer Bruce Weber.

The new creative appears in multi-page spreads in the April issues of Vanity Fair, Harpers Bazaar and Elle, and May issues of Elle, In Style, Interview, Shuz, and Maria Claire and Martha Stewart Living. It also will be seen in brand focus shops of major department stores in New York, Chicago, San Francisco and Seattle.

Brown Shoe hired Shahid & Co. last Fall in a move to attract younger, style-savvy consumers to its redesigned Naturalizer women's footwear collection. Shahid partnered with Weber to photograph the high-impact image campaign. Shahid's first campaign, which debuted in August 1999, injected attitude and fun into the 72-year-old brand, and helped increase Naturalizer Fall sales at major department stores by 24 percent.

For this Spring campaign, Shahid, who re-imaged Banana Republic and Abercrombie & Fitch, and Weber, known for his sensual Calvin Klein photos, decided to snap top models having fun in the sun with great looking shoes .. and great looking guys.

"There is such romance and sex appeal to these shoes that we didn't need to give the models much direction," said Shahid. "We put them in the shoes and amazing things happened. They communicated the unexpected fun of wearing great shoes. Those models were so good looking, almost ageless, that they represent what I feel about Naturalizer shoes -- sexy, modern, totally new and romantic."

"Shahid's first campaign that featured both dogs and models wearing shoes on their heads, compelled younger consumers to stop and look at our redesigned shoes," said Brad Adams, Vice President for Naturalizer. "At the same time, the new identity and product collection brought a fresh perspective to loyal Naturalizer wearers, who seem to really appreciate the new styling."

Style Icon C.Z. Guest is our Guest

Dubbed an "American Style Icon" by Vogue Magazine, New York Socialite CZ Guest, (Mrs. Winston Frederick Churchill Guest) makes a guest appearance in the Spring Naturalizer image campaign.

A longtime friend of photographer Bruce Weber, CZ posed for the camera surrounded by the latest animal-print slides (backless, slide-into shoes) and a bevy of great looking young men. Ads featuring CZ Guest will appear in the New York area as well as in a four-page spread in Vanity Fair.

" CZ is the flip -- a brilliant, great society, fashionable woman," said Shahid. "She loved the shoes and had a great time doing the shoot, especially surrounded by all those flirting guys. "To connect her gardening interests to our theme showing Naturalizer shoes as fun and romantic, we photographed her watering a sleek mid-calf boot and in other greenhouse poses that play with shoes," Shahid said. CZ Guest has her own gardening column that appears in newspapers across the country.

Naturalizer ranks among the best-known brands of women's shoes in the marketplace today. Recognized for its comfort and fit, Naturalizer shoes are available in department stores, Naturalizer's own retail stores, Famous Footwear and other shoe stores.

Safe Harbor Statement Under the Private Securities Litigation Act of 1995: This press release contains certain forward-looking statements that are subject to various risks and uncertainties that could cause actual results to differ materially. These include general economic conditions, competition, consumer apparel and footwear buying trends, and political and economic conditions in Brazil and China, which are significant footwear sourcing countries. The Company's reports to the Securities and Exchange Commission contain detailed information relating to such factors.

Brown Shoe is a $1.6 billion footwear company with worldwide operations. The company operates the Famous Footwear and Naturalizer chains of footwear retail stores and markets leading brands including Naturalizer, LifeStride, NightLife, Naturalsport, Buster Brown, and licensed brands including Dr. Scholl's, Barbie and Star Wars character footwear.

Saturday, January 28, 2012

Long Hill woman named officer of public relations association

LONG HILL TWP. — Jill A. Kleiner of Stirling, assistant vice president at Coyne Public Relations, Parsippany, has been appointed as 2012 vice president for the New Jersey Chapter of Public Relations Society of America (PRSA NJ).

The elections were held at the organization’s annual meeting for members on Thursday, Dec. 2. Kleiner’s role as vice president became effective as of Jan. 1.

Kleiner has maintained an active role in PRSA NJ. In 2011, Kleiner was elected to the position of secretary and served as co-chair for the Accreditation in Public Relations (APR) committee.

In 2008, Kleiner earned the APR from the PRSA Universal Accreditation Board. The process includes submitting a reflective written submission, presenting to a Readiness Review panel of peers and completing a comprehensive computer-based examination.

“I am excited about being elected to the 2012 PRSA NJ position of vice president and look forward to working alongside a very talented group of leaders,” said Kleiner. “I am confident that 2012 will be another great year for PRSA NJ, as we continue to build the momentum the organization has been providing for its members.”

Kleiner’s expertise lies in consumer goods, specifically beauty and fashion, where she manages public relations for industry leaders Mary Kay cosmetics, Casio timepieces, Palmer’s skin care and Naturalizer footwear.

Kleiner, a member of Cosmetic Executive Women, graduated magna cum laude from Seton Hall University where she received a bachelor’s degree in communication with a concentration in public relations and journalism.

Mark Schmitt joins Brown Shoe Co. as CIO

Mark Schmitt has joined St. Louis-based Brown Shoe Company Inc. Brown Shoe Company Inc. Latest from The Business Journals Enterprise pledges 0,000 for Clayton pavilionS.A. Elite expands to Highlands Ranch; Todd Reed to open in BoulderFamous Footwear to open two Dayton-area stores Follow this company as chief information officer.

Schmitt has worked in areas such as supply chain and logistics and information technology at Express Scripts Express Scripts Latest from The Business Journals Lucky charmsLibby NewportMaryland again delays awarding .4B pharmacy contract to Express Scripts Follow this company , Anheuser-Busch InBev Anheuser-Busch InBev Latest from The Business Journals Anheuser-Busch president to resignDave Peacock stepping down as president of Anheuser-BuschMiller Lite, Coors Light volumes down Follow this company and United Parcel Service United Parcel Service Latest from The Business Journals United Parcel Service to take 7M chargeUPS to take 7M charge for accounting changeDiversity Works: Tri-State Council announces winners of Agavé Awards Follow this company .

Brown Shoe (NYSE: BWS) is a $2.5 billion company that operates more than 1,300 Famous Footwear Famous Footwear Latest from The Business Journals EJ’s Shoes closes Crestwood storePermits: More stores prepare to open at Opry Mills Famous Footwear store closings could affect Hawaii Follow this company and Naturalizer retail stores across the United States, Canada and China.

The shoe retailer said its profit nearly doubled to $33.7 million in the third quarter of 2011 from $18.6 million a year earlier. Third-quarter sales totaled $713.8 million, down 0.3 percent from third quarter 2010 net sales of $716.1 million.

In November, the company announced plans to close 145 Famous Footwear stores in 2011 and 2012.

Naturalizer unveils its most awaited Collection

Committed to deliver a perfect combination of feminity, effortless style, quality, and a perfect fit, New Tradition, Retro Prim & Remote Lands by Naturalizer are the exclusive looks for women this winter.

Naturalizer, the footwear brand for women, makes yet another style statement by evolving new international trends & designs specially fashioned for the Indian market. The brand combines current fashion with unique comfort features, inspiring confidence among the women. Committed to deliver a perfect combination of feminity, effortless style, quality, and a perfect fit, New Tradition, Retro Prim & Remote Lands by Naturalizer are the exclusive looks for women this winter.

Designed insoles, featherweight outsoles, ergonomic heel and toe shapes, extra cushioning underfoot and breathable linings are the five comfort elements that provide ultimate flexibility, balance & stability to a woman’s feet.

Retrospective styling, influenced by 30’s and 40’s fashion and military looks by ‘New Tradition’ includes trend elements of menswear-inspired loafers and brogues on wedges, color blocking & top stitching. Available in rich colors like coffee bean, cabernet sauvignon and oxford brown match the round toe pumps and wedges with tailored tops, pencil skirts, structured jackets and slim pants.

‘Retro Prim’, the style of the 50’s and 60’s, is reinvented to flaunt contemporary elegance at work. Almond toe pumps, croco, snake and ostrich embossed leather, buckles and bow details is sure to compliment full skirts, dresses and wide leg pants, giving a woman the perfect look for the day.

A classic blend of modern and unforgotten tribal look, the ‘Remote Lands’ designs comprises of faux fur trim, chunky knits, chukka boots and softly lined fold over cuffs. Pair this style with jeans, fair-isle prints and leggings to look stunning this winter